Campaign design | QMS
We worked with QMS to increase awareness and consumption of Specially Selected Pork, and to highlight its provenance and quality.
The “Go Places with Pork” campaign highlighted the versatility of this under-used product. The six-week long campaign reached 94% (4.2 million) of the Scottish adult population through a strong combination of print, outdoor and digital advertising, PR activity, social media, influencer engagement and a TV commercial.