Campaign design | Caterpillar
Cat Expo Live (CEL) is a virtual two-day event happening in May for customers from the construction industry to discover all about the Cat range and how it can work for them. We were tasked with creating collateral that would tease the event and drive leads to the CEL website where they could sign up. All content created needed to help educate customers on Cat’s three key priorities for CEL; sustainability, technology and services. The client was particularly keen to bust the myth of Cat products being luxurious and non-affordable thanks to flexible payment plans and services.
The final creative concept included a starry, dreamlike imagery with silhouetted products, giving the idea that the sky’s the limit and inviting customers to discover more by joining the virtual event. Content created included teaser videos, digital ads, GIFs and emails.