The brief

UNIQLO commissioned Weber Shandwick to develop a written report The New City Dress Code. The brief was to translate complex urban lifestyle data into a compelling narrative that demonstrated how changing city environments, climate unpredictability, and shifting work cultures are reshaping how people dress.

The work

The report was distilled into three core themes: climate uncertainty, everyday discomfort, and the rise of the season-less urban wardrobe. These insights shaped the overall creative direction and narrative structure of reports design. Visually, the design is anchored to Uniqlos brand house style and features illustrations throughout - depicting commuting, working, and transitional moments instead of idealised fashion scenes.

My role

Art direction & design, illustration