Temptations
Tails of irresistibility
Challenge:
TEMPTATIONS™ Cat Treats sought to create a unique and engaging experience that deepened the bond between cats and their owners while promoting their new Lickable Spoons treats. With pet parents increasingly looking for ways to enrich their interactions with their feline companions, the brand needed a creative approach that blended entertainment, product integration, and emotional connection. The goal was to introduce a campaign that not only drove sales but also positioned TEMPTATIONS™ as an innovator in pet care experiences
The Work:
To meet this challenge, TEMPTATIONS™ launched Tails of Irresistibility, a limited-edition book set designed specifically for shared reading experiences between cats and their humans. This collection featured four reimagined literary classics—Furr-ankenstein, Romeow & Juliet, Les Hiss-erables, and Prrride & Prrrejudice—each rewritten with a feline twist and paired with the new Lickable Spoons treats. The stories were crafted to be short, engaging, and easy to read aloud, making them the perfect bonding activity. The books also featured tactile covers designed to appeal to cats’ senses, enhancing interaction. Available exclusively through the TEMPTATIONS™ website, the book set was included as a gift with the purchase of the Lickable Spoons Variety Pack, creating an enticing incentive for customers. The campaign was amplified through a strategic mix of digital marketing, including social media engagement, influencer partnerships, and targeted email promotions, driving awareness and urgency. By merging literature and pet care, Tails of Irresistibilityoffered a novel way for cat lovers to share quality time with their pets while reinforcing TEMPTATIONS™ as a brand that understands and enhances the human-cat connection.
My role:
Illustration (Furr-ankenstien)
